Conducting fundraising or crowd funding services is a difficult task. To host such events, organizers had to go through a lot of hassles in terms of paperwork and data entry. Consequently, there was a high likelihood of human error and data loss. However, things have improved in recent years. Due to the advent of Web 2.0, fundraiser events have undergone a complete transformation. An increasing number of NPOs are nowadays resorting to online fundraising to streamline their activity in a systematic manner. Furthermore, these web-based methods are cost-effective and reduce manual workloads significantly. Let me now outline some of the benefits of using an online fundraising platform.
Connecting with mass audience to convey messages
Having a website will allow you to reach a greater audience. You need to feature all the important details about your fundraising event on your website. The design should also be as attractive as possible to ensure that it can easily catch the attention of viewers. Furthermore, you have the option of reaching hundreds of users via extensive marketing campaign and various social media platforms as well. You can achieve this if you opt for any of the Cloud-based software products that include social media connectors.
Quick, secured and diversified fund collection
There are numerous options available for collecting funds via major credit cards and debit cards. Furthermore, it also facilitates payments through various reputed gateways. Additionally, you can accept direct payments using your own merchant account. You can categorize the payment options based on the amount of the donation, and the online service is super fast and convenient. Because this payment method is PCI compliant and SSL certified, it is entirely safe. By adding an online donation collection facility, you can reach a global audience.
Maintenance of transaction data automatically
The process does not require you to enter data manually, unlike conventional processes. Comprehensively keeping track of your donors is easy with the online service. The data is stored in an automated manner in a centralized database. As a result, you can easily keep track of donor details like names, donation amounts, and contact information.
Eco- friendly and Cost effective approach
Your responsibility as an organization is to acknowledge donors regardless of how much they give. Since the online service allows you to write and send thank you letters without having to post them, it has become much easier. To acknowledge donors using cloud-based event software, an event organizer can use the emailing tool embedded in the software. Furthermore, the web-based service follows an environmentally friendly approach by reducing the use of paper and automating the entire donation collection process.
