What Can A Motion Graphics Company in Singapore Do?
Modern visual communications are incomplete without motion graphics designs, which have been a part of it for a long time. The dynamic elements of the designs are used to explain, engage, and entertain the audience. It is used in various fields, including opening credits in movies and TV shows, advertisements and marketing campaigns, and also in educational videos. Seeing the design’s broad reach and scope, you ought to know about a motion graphics company in singapore for many things. You never know when you need it.
Understanding motion graphics
Motion graphics are a subset of animation except the text or information part is the major component here. It is a static graphic design – an infographic or advertisement – and animates visual elements. Motion graphics designers or companies combine this animation with narration, music, or any other audio in creative manners to keep the viewers engaged.
Motion graphics design is effective to capture the attention of the viewer. It establishes a nexus between static elements of design like a magazine ad and an animated video. The elements of motion graphics are short and focus on a singular concept or message. For this very reason, companies are using motion graphics design for advertising and marketing campaigns. However, it is also used in different visual arts.
Elements of motion graphics design
Different elements come together to form motion graphics design, which are:
- Typography
It is a vital part of graphic design, and typeface and font help in conveying the message to viewers. Motion graphics design animates the typed words, and the way they move becomes a crucial part of the message. It is also called kinetic typography. The title sequence of HBO’s True Detective is an excellent example of it.
- Images and graphic elements
Illustrations, charts, graphs, abstract graphics, maps, photographs, cartoons – all these are the graphic element that can be animated. Designers choose the elements that will convey the message in the best manner and influence the viewer. The choice of these elements depends on the product, market, and target audience.
- Audio
You know what comes into audio – the narration, music, dialogue, and other sound effects. All these elements are incorporated into motion graphics design.
As the popularity of motion graphics design is increasing with each passing day, so is the number of companies offering this service. So, while picking a motion graphics company in Singapore, you must be careful. Choose a company that:
- Help you to convey your story or message clearly
- Continuously push its boundaries to create something new and fresh
- The working areas should be diverse – ranging from informative and educational to music and advertising.
If you have found a company with all these factors, you can avail of their services without a second thought in your mind.